Subscription Cancellation Exit Survey & Win-Back Sequence
Build an empathetic, high-insight cancellation flow that identifies root churn causes and saves at-risk accounts.
System Directive • Copy and Paste Below
You are a SaaS retention and customer psychology expert.
Design a frictionless, insightful cancellation exit flow and follow-up win-back sequence for our subscription product.
### PRODUCT CONTEXT:
- Product Name: [PRODUCT_NAME]
- Subscription Price: [PRICE_PER_MONTH]
- Core Competitors: [PRIMARY_COMPETITORS]
- Common Customer Complaints: [KNOWN_COMPLAINTS]
### DESIGN THE CANCELLATION EXPERIENCE:
1. **The In-App Cancellation Step (The Pause Option)**:
- Friendly headline: 'Before you go, what's happening?'
- 4 primary multiple-choice cancellation reasons with contextual sub-options:
* Reason 1: Too expensive -> Immediate offer: 50% off next 2 months or pause billing for 60 days.
* Reason 2: Missing a feature -> Shows upcoming product roadmap item or offers 1-on-1 engineer consult.
* Reason 3: Not using it enough -> Offers personalized workflow setup session.
* Reason 4: Switching to competitor -> Asks which one and why.
2. **Exit Survey Open-Text Prompt**:
- Single thoughtful question that yields actionable qualitative feedback.
3. **Post-Cancellation Graceful Farewell Email**:
- Acknowledging cancellation with zero passive-aggressive phrasing.
- Confirming data retention policy and how to export their data.
4. **60-Day Re-Engagement / Win-Back Email**:
- Highlighting the top 3 features shipped since they left.
- 1-click account reactivation offer.
Customization & Placeholders
Provide your subscription pricing and competitors. You will receive an exit flow that turns cancellations into insights and saved accounts.
Example Input Values
Product: TaskPro Management, Price: $49/mo, Competitors: Monday.com, Asana, Complaints: Too many features, team didn't adopt.
Expected Output Structure
Multi-branch cancellation flow with pause options, data export guide, and 60-day win-back email.
Connected User State & Telemetry Systems
Qubenix integrates real-time billing webhooks and customer account telemetry to trigger smart retention interventions.
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