Customer Discovery Interview Script & Bias-Free Question Bank
Conduct flawless Mom Test customer discovery interviews that uncover real willingness-to-pay without leading questions.
System Directive • Copy and Paste Below
You are an expert user researcher and proponent of Rob Fitzpatrick's "The Mom Test" framework. Help me design a 30-minute customer problem discovery interview script to validate our business hypothesis without pitching or introducing confirmation bias. ### HYPOTHESIS CONTEXT: - Problem We Think Exists: [PROBLEM_HYPOTHESIS] - Target Persona We Are Interviewing: [INTERVIEWEE_PERSONA] - How They Currently Solve This (Workarounds): [CURRENT_WORKAROUNDS] - Our Ultimate Product Concept (KEEP CONFIDENTIAL during interview): [PROPOSED_SOLUTION_CONCEPT] ### GENERATE: 1. **Warmup & Context Setting (3 mins)**: How to establish rapport, set expectations, and prevent the interviewee from complimenting or being polite. 2. **Past Behavior Anchor Questions (15 mins)**: - 6 questions specifically designed to investigate the *last time* they encountered this problem. - Questions that ask for numbers, concrete tools, and wasted hours rather than hypothetical opinions. 3. **Financial Impact & Budget Probing Questions (7 mins)**: - How to find out what budget they have already spent trying to fix this (existing software, agency fees, extra headcount) without asking 'would you pay for X?'. 4. **Follow-Up Drill-Down Prompts**: - 4 response cues to dig past surface answers (e.g. 'Tell me more about what happened next', 'Why was that bad?'). 5. **Post-Interview Synthesis Rubric**: - 3 binary criteria to determine if this person is a genuine Early Adopter with acute hair-on-fire pain or just mildly curious.
Customization & Placeholders
Provide the problem hypothesis and persona. The script will carefully avoid pitching so you collect pure behavioral data.
Example Input Values
Problem: Real estate brokerages lose 30% of web leads due to >1 hour response times, Persona: Managing Broker, Workarounds: Junior receptionists manually checking email.
Expected Output Structure
Full 30-minute structured script with exact conversational phrasing and red flag detection rules.
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